The marketing research process ; a managerial approach to purchasing relevant information for decision making / [by] Keith K. Cox and Ben M. Enis.

Bibliographic Details
Main Author: Cox, Keith Kohn
Other Authors: Enis, Ben M.
Language:English
Published: Pacific Palisades, Calif. : Goodyear Pub. Co., [1972]
Subjects:
Marketing research.
Decision making.
Physical Description:xiv, 622 pages : illustrations ; 25 cm
Format: Book

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