Prediction techniques for marketing planners ; the practical application of forecasting methods to business problems.
Uniform Title: | ABP marketing library.
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Main Author: | |
Language: | English |
Published: |
New York :
Wiley,
[1973, ©1971]
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Series: | ABP marketing library.
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Subjects: | |
Physical Description: | 254 pages : illustrations ; 23 cm. |
Format: | Book |
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