Advertising copy and communication.

Bibliographic Details

Uniform Title:	McGraw-Hill series in advertising and selling.
Main Author:	Dunn, S. Watson (Samuel Watson), 1918-1997
Language:	English
Published:	New York : McGraw-Hill, 1956.
Series:	McGraw-Hill series in advertising and selling.
Subjects:	Advertising copy.
Physical Description:	545 pages : illustrations ; 24 cm.
Format:	Book