Advertising in the printed media / [by] Leslie W. McClure [and] Paul C. Fulton.

Bibliographic Details
Main Author: McClure, Leslie Willard
Other Authors: Fulton, Paul C.
Language:English
Published: New York : Macmillan, [1964]
Subjects:
Physical Description:x, 338 pages : illustrations(part color) ; 25 cm
Format: Book

MARC

LEADER 00000nam a2200000 4500
001 in00000537110
003 OCoLC
005 20220616081524.0
008 731023 1964 xx 000 0 eng u
010 |a  64016053  
035 |a (OCoLC)722107 
040 |c CSU  |d EEM  |d UtOrBLW 
049 |a EEMR  |c 1-2,5  |a EEMB  |c 4 
050 0 |a HF6107  |b .M16 
082 0 |a 659.132 
090 |a HF6107 .M16 
100 1 |a McClure, Leslie Willard. 
245 1 0 |a Advertising in the printed media /  |c [by] Leslie W. McClure [and] Paul C. Fulton. 
260 |a New York :  |b Macmillan,  |c [1964] 
300 |a x, 338 pages :  |b illustrations(part color) ;  |c 25 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Bibliographical footnotes. 
599 |a Recon2. 
650 0 |a Advertising, Newspaper.  |0 http://id.loc.gov/authorities/subjects/sh85001185 
650 0 |a Advertising, Magazine.  |0 http://id.loc.gov/authorities/subjects/sh85001184 
700 1 |a Fulton, Paul C. 
907 |y .b14718650  |b 220404  |c 980609 
998 |a mn  |b 980604  |c m  |d a   |e -  |f eng  |g xx   |h 0  |i 7 
935 |a ACB6756 
999 f f |i 490693a3-7c85-57bd-8b57-f92454948210  |s 174310fd-159a-5105-a367-f07d42285db6  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Main Library  |d MSU Main Library  |t 0  |e HF6107 .M16  |h Library of Congress classification  |i Printed Material  |m 31293101513756  |n 1