Appraising the economic and social effects of advertising : a review of issues and evidence / Prepared by Michael Pearce, Scott M. Cunningham [and] Avon Miller under the supervision of Robert D. Buzzell [and] Stephen A. Greyser.
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| Language: | English |
| Published: |
[Cambridge, Mass.] :
[Marketing Science Institute],
1971.
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| Series: | Marketing Science Institute. Staff report
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| Physical Description: | 1 volume (various pagings) ; 28 cm. |
| Format: | Book |
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