Mass persuasion ; the social psychology of a war bond drive / by Robert K. Merton, with the assistance of Marjorie Fiske and Alberta Curtis.
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| Language: | English |
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New York ; London :
Harper & brothers,
[1946]
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| Series: | Publications of the Bureau of Applied Social Research, Columbia University
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| Physical Description: | xiii, 1 unnumbered page, 210 pages : diagrams ; 22 cm. |
| Format: | Book |