Marketing planning models / edited by A.A. Zoltners.
| Uniform Title: | TIMS studies in the management sciences ;
v. 18. |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Amsterdam ; New York : New York, NY :
North-Holland Pub. Co. ; Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co.,
1982.
|
| Series: | TIMS studies in the management sciences ;
v. 18. |
| Subjects: | |
| Physical Description: | ix, 276 pages : illustrations ; 25 cm. |
| Format: | Book |
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