Behavioural aspects of marketing / Keith C. Williams.

Bibliographic Details
Main Author: Williams, Keith C.
Corporate Authors: Institute of Marketing
CAM Foundation
Language:English
Published: London : Heinemann, 1981.
Subjects:
Physical Description:ix, 235 pages : illustrations ; 24 cm
Format: Book

MARC

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008 830311s1981 enka 000 0 eng d
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035 |a (OCoLC)9302590 
040 |a DXU  |c DXU  |d EEM  |d UtOrBLW 
049 |a EEMB [c.1] 
090 |a HF5415.2 .W47 
100 1 |a Williams, Keith C.  |0 http://id.loc.gov/authorities/names/n83010527 
245 1 0 |a Behavioural aspects of marketing /  |c Keith C. Williams. 
260 |a London :  |b Heinemann,  |c 1981. 
300 |a ix, 235 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a "Published on behalf of the Institute of Marketing and the CAM Foundation." 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing  |x Psychological aspects.  |0 http://id.loc.gov/authorities/subjects/sh2010100731 
650 0 |a Marketing research.  |0 http://id.loc.gov/authorities/subjects/sh85081350 
710 2 |a Institute of Marketing.  |0 http://id.loc.gov/authorities/names/n50053813 
710 2 |a CAM Foundation.  |0 http://id.loc.gov/authorities/names/n82020402 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.2 .W47  |h Library of Congress classification  |i Printed Material  |m 31293001349913  |n 1