Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins.

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Bibliographic Details
Main Author:	Tull, Donald S.
Other Authors:	Hawkins, Del I.
Language:	English
Published:	New York : London : Macmillan ; Collier Macmillan, [1984], ©1984.
Edition:	Third edition.
Subjects:	Marketing research. Marketing research > Case studies.
Genre:	Case studies.
Physical Description:	xvi, 794 pages : illustrations ; 24 cm
Format:	Book

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