Understanding marketing : study guide for Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.
Main Author: | |
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Other Authors: | |
Language: | English |
Published: |
Boston :
Houghton Mifflin,
[1980], ©1980.
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Edition: | Second edition. |
Subjects: | |
Physical Description: | 277 pages ; 24 cm |
Format: | Book |
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