Advertising in our economy / Neil H. Borden.

Show other versions (2)
Bibliographic Details
Uniform Title:Economic effects of advertising
Century of marketing.
Main Author: Borden, Neil H. (Neil Hopper), 1895-1980
Language:English
Published: New York : Arno Press, 1978, [©1945]
Series:Century of marketing.
Subjects:
Advertising > United States.
Physical Description:xi, 301 pages ; 24 cm.
Format: Book
Description
Note:Reprint of the 1945 edition published by R. D. Irwin, Chicago.
A condensed version of The Economic Effects of Advertising.
Call Number:HF5813.U6 B62 1978
ISBN:0405111738