Marketing research : information for decision making / Eli P. Cox III ; [illustrator, Carl Brown].

Bibliographic Details
Main Author:	Cox, Eli Peace
Language:	English
Published:	New York : Harper & Row, [1979], ©1979.
Subjects:	Marketing research. Marketing > Management. Marketing > Management > Case studies.
Genre:	Case studies.
Physical Description:	xviii, 437 pages : illustrations ; 24 cm
Format:	Book

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