Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll.

Bibliographic Details
Main Author: Sandage, C. H. (Charles Harold), 1902-1998
Other Authors: Fryburger, Vernon, 1918-2008
Rotzoll, Kim B.
Language:English
Published: Homewood, Ill. : R. D. Irwin, 1979.
Edition:Tenth edition.
Subjects:
Physical Description:xiv, 695 pages : illustrations ; 25 cm
Format: Book

MARC

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100 1 |a Sandage, C. H.  |q (Charles Harold),  |d 1902-1998.  |0 http://id.loc.gov/authorities/names/n79071246 
245 1 0 |a Advertising theory and practice /  |c C. H. Sandage, Vernon Fryburger, Kim Rotzoll. 
250 |a Tenth edition. 
260 |a Homewood, Ill. :  |b R. D. Irwin,  |c 1979. 
300 |a xiv, 695 pages :  |b illustrations ;  |c 25 cm 
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504 |a Includes bibliographical references and index. 
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700 1 |a Fryburger, Vernon,  |d 1918-2008.  |0 http://id.loc.gov/authorities/names/n79067915 
700 1 |a Rotzoll, Kim B.  |0 http://id.loc.gov/authorities/names/n79068508 
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