Marketing problems : cases for analysis / Norman A. P. Govoni, Jean-Pierre Jeannet, Terry F. Allen.

Bibliographic Details
Uniform Title:Grid series in marketing.
Main Author: Govoni, Norman A. P.
Other Authors: Jeannet, Jean-Pierre
Allen, Terry F.
Language:English
Published: Columbus, Ohio : Grid, inc., [1977], ©1977.
Series:Grid series in marketing.
Subjects:
Marketing > Case studies.
Genre:
Case studies.
Physical Description:xiv, 219 pages : illustrations ; 23 cm.
Format: Book

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