Advertising--how to write the kind that works / David L. Malickson, John W. Nason.

Bibliographic Details
Main Author: Malickson, David L.
Other Authors: Nason, John W.
Language:English
Published: New York : Scribner, [1977], ©1977.
Subjects:
Physical Description:xviii, 233 pages : illustrations ; 24 cm
Format: Book

MARC

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100 1 |a Malickson, David L.  |0 http://id.loc.gov/authorities/names/n82077097 
245 1 0 |a Advertising--how to write the kind that works /  |c David L. Malickson, John W. Nason. 
260 |a New York :  |b Scribner,  |c [1977], ©1977. 
300 |a xviii, 233 pages :  |b illustrations ;  |c 24 cm 
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500 |a Includes index. 
650 0 |a Advertising copy.  |0 http://id.loc.gov/authorities/subjects/sh85001198 
650 0 |a Advertising layout and typography.  |0 http://id.loc.gov/authorities/subjects/sh85001204 
700 1 |a Nason, John W.  |0 http://id.loc.gov/authorities/names/n82077098 
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