Advertising--how to write the kind that works / David L. Malickson, John W. Nason.

Bibliographic Details
Main Author:	Malickson, David L.
Other Authors:	Nason, John W.
Language:	English
Published:	New York : Scribner, [1977], ©1977.
Subjects:	Advertising copy. Advertising layout and typography.
Physical Description:	xviii, 233 pages : illustrations ; 24 cm
Format:	Book

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