Consumerism and advertising : a U. S. management perspective / by Stephen A. Greyser and Steven Diamond.
| Uniform Title: | Report (Marketing Science Institute) ;
no. 76-103. |
|---|---|
| Main Author: | |
| Other Authors: | |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1976.
|
| Series: | Report (Marketing Science Institute) ;
no. 76-103. |
| Subjects: | |
| Physical Description: | v, 9 pages ; 28 cm. |
| Format: | Book |