Public policy and marketing thought : proceedings from the ninth Paul D. Converse Symposium / edited by Alan R. Andreasen and Seymour Sudman.

Bibliographic Details
Corporate Author:	Paul D. Converse Symposium
Other Authors:	Andreasen, Alan R., 1934- Sudman, Seymour
Language:	English
Published:	Chicago : American Marketing Association, [1975], ©1975.
Subjects:	Marketing > Congresses. Marketing > Social aspects > Congresses. Diffusion of innovations > Congresses.
Genre:	Congresses.
Physical Description:	ix, 161 pages ; 23 cm
Format:	Conference Proceeding Book

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