The Role of affect in consumer behavior : emerging theories and applications / edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson.

Bibliographic Details
Corporate Authors:	University of Texas at Austin. College of Business Administration IC² Institute
Other Authors:	Peterson, R. A. (Robert A.), 1922-2010 Hoyer, Wayne D. Wilson, William R. (William Raft), 1947-
Language:	English
Published:	Lexington, Mass. : Lexington Books, [1986], ©1986.
Subjects:	Consumers > Congresses. Affect (Psychology) > Congresses.
Genre:	Congresses.
Physical Description:	ix, 196 pages : illustrations ; 24 cm
Format:	Book

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