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00000pam a2200000 a 4500 |
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in00000729812 |
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OCoLC |
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20220616113802.0 |
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861128s1987 nyua b 001 0 eng |
010 |
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|a 86030418
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|a 0899302084 (lib. bdg. : alk. paper)
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035 |
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|a (OCoLC)15016560
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040 |
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|a DLC
|c DLC
|d EEM
|d UtOrBLW
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043 |
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|a n-us---
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049 |
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|a EEMB [c.1]
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050 |
0 |
0 |
|a HD30.3
|b .S46 1987
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082 |
0 |
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|a 659.1
|2 19
|
090 |
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|a HD30.3 .S46 1987
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100 |
1 |
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|a Selnow, Gary W.
|0 http://id.loc.gov/authorities/names/n82064114
|
245 |
1 |
0 |
|a Planning, implementing, and evaluating targeted communication programs :
|b a manual for business communicators /
|c Gary W. Selnow and William D. Crano.
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260 |
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|a New York :
|b Quorum Books,
|c 1987.
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300 |
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|a vi, 291 pages :
|b illustrations ;
|c 24 cm
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336 |
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|a text
|b txt
|2 rdacontent
|
337 |
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|a unmediated
|b n
|2 rdamedia
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338 |
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|a volume
|b nc
|2 rdacarrier
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504 |
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|a Includes bibliographies and index.
|
650 |
|
0 |
|a Communication in management
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85029076
|
650 |
|
0 |
|a Mass media
|z United States
|x Audiences.
|0 http://id.loc.gov/authorities/subjects/sh85081877
|
650 |
|
0 |
|a Advertising media planning
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85001205
|
700 |
1 |
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|a Crano, William D.,
|d 1942-
|0 http://id.loc.gov/authorities/names/n82062498
|
907 |
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|y .b16826061
|b 211112
|c 980609
|
998 |
|
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|a bu
|b 980604
|c m
|d a
|e -
|f eng
|g nyu
|h 0
|i 3
|
935 |
|
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|a ACZ8751
|
999 |
f |
f |
|i f0a9e9c9-56c5-5810-b120-370ac6efbd93
|s c55f570d-794b-5116-b567-015a270c3246
|t 0
|
952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HD30.3 .S46 1987
|h Library of Congress classification
|i Printed Material
|m 31293005195171
|n 1
|