Planning, implementing, and evaluating targeted communication programs : a manual for business communicators / Gary W. Selnow and William D. Crano.

Bibliographic Details
Main Author: Selnow, Gary W.
Other Authors: Crano, William D., 1942-
Language:English
Published: New York : Quorum Books, 1987.
Subjects:
Physical Description:vi, 291 pages : illustrations ; 24 cm
Format: Book

MARC

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020 |a 0899302084 (lib. bdg. : alk. paper) 
035 |a (OCoLC)15016560 
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100 1 |a Selnow, Gary W.  |0 http://id.loc.gov/authorities/names/n82064114 
245 1 0 |a Planning, implementing, and evaluating targeted communication programs :  |b a manual for business communicators /  |c Gary W. Selnow and William D. Crano. 
260 |a New York :  |b Quorum Books,  |c 1987. 
300 |a vi, 291 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
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504 |a Includes bibliographies and index. 
650 0 |a Communication in management  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh85029076 
650 0 |a Mass media  |z United States  |x Audiences.  |0 http://id.loc.gov/authorities/subjects/sh85081877 
650 0 |a Advertising media planning  |z United States.  |0 http://id.loc.gov/authorities/subjects/sh85001205 
700 1 |a Crano, William D.,  |d 1942-  |0 http://id.loc.gov/authorities/names/n82062498 
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952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HD30.3 .S46 1987  |h Library of Congress classification  |i Printed Material  |m 31293005195171  |n 1