Market-driven strategies in health care / Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr.

Bibliographic Details
Uniform Title:	Jossey-Bass health series. Jossey-Bass management series.
Main Author:	Coddington, Dean C.
Other Authors:	Moore, Keith D.
Language:	English
Published:	San Francisco : Jossey-Bass, 1987.
Edition:	First edition.
Series:	Jossey-Bass health series. Jossey-Bass management series.
Subjects:	Hospitals > Marketing. Strategic planning. Delivery of Health Care > economics. Marketing of Health Services > trends. United States.
Physical Description:	xxviii, 337 pages : illustrations ; 24 cm.
Format:	Book

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