Strategic marketing for nonprofit organizations : cases and readings / [edited by] Philip Kotler, O.C. Ferrell, Charles Lamb.

Bibliographic Details
Other Authors:	Kotler, Philip Ferrell, O. C. Lamb, Charles W.
Language:	English
Published:	Englewood Cliffs, NJ : Prentice-Hall, [1987], ©1987.
Edition:	Third edition.
Subjects:	Nonprofit organizations > Marketing. Nonprofit organizations > Marketing > Case studies. Marketing > Case studies.
Genre:	Case studies.
Physical Description:	x, 386 pages : illustrations ; 24 cm
Other Uniform Title:	Cases and readings for marketing for nonprofit organizations.
Format:	Book

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