A Collection of cases in marketing management / [edited by] H. Robert Dodge, William G. Zikmund.

Bibliographic Details
Other Authors: Dodge, H. Robert, 1929-
Zikmund, William G.
Language:English
Published: St. Paul : West Pub. Co., [1987], ©1987.
Edition:Second edition.
Subjects:
Marketing > United States > Management > Case studies.
Genre:
Case studies.
Physical Description:xix, 344 pages ; 25 cm
Other Uniform Title:Collection of outstanding cases in marketing management.
Format: Book

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