Cases in marketing research / Stewart DeBruicker, David J. Reibstein F.

Bibliographic Details
Main Author:	DeBruicker, Stewart
Other Authors:	Reibstein, David J.
Language:	English
Published:	Englewood Cliffs, NJ : Prentice-Hall, [1983], ©1983.
Subjects:	Marketing research > Case studies.
Genre:	Case studies.
Physical Description:	xii, 396 pages : illustrations ; 24 cm
Format:	Book

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