Advertising self-regulation and outside participation : a multinational comparison / J.J. Boddewyn.

Bibliographic Details
Main Author: Boddewyn, J. J. (Jean J.)
Language:English
Published: New York : Quorum Books, [1988], ©1988.
Subjects:
Advertising > Self-regulation > Case studies.
Genre:
Case studies.
Physical Description:xviii, 368 pages : illustrations ; 24 cm
Format: Book
Description
Note:Includes index.
Call Number:HF5834 .B632 1988
Bibliography Note:Bibliography: pages [357]-362.
ISBN:0899302955 (lib. bdg. : alk. paper)