Changing the course of marketing : alternative paradigms for widening marketing theory / editors, Nikhilkesh [i.e. Nikhilesh] Dholakia, Johan Arndt ; with a foreword by Gerald Zaltman.
| Uniform Title: | Research in marketing. Supplement ;
2. |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
Greenwich, Conn. :
JAI Press,
[1985], ©1985.
|
| Series: | Research in marketing. Supplement ;
2. |
| Subjects: | |
| Physical Description: | xiii, 311 pages : illustrations ; 24 cm. |
| Format: | Book |
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