Readings in advertising and promotion strategy / [Compiled by] Arnold M. Barban [and] C. H. Sandage.

Bibliographic Details

Main Author:	Barban, Arnold M.
Other Authors:	Sandage, C. H. (Charles Harold), 1902-1998
Language:	English
Published:	Homewood, Ill. : R. D. Irwin, 1968.
Subjects:	Advertising. Sales promotion.
Physical Description:	x, 301 pages : illustrations ; 23 cm
Format:	Book