Advertising management / David A. Aaker, John G. Myers.

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Myers, John G., 1933-
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1987], ©1987.
Edition:Third edition.
Subjects:
Advertising > Management.
Physical Description:xii, 564 pages : illustrations ; 24 cm
Format: Book
Description
Call Number:HF5823 .A13 1987
Bibliography Note:Includes bibliographies and index.
ISBN:0130160237