Advertising management / David A. Aaker, John G. Myers.

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Bibliographic Details
Main Author:	Aaker, David A.
Other Authors:	Myers, John G., 1933-
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1987], ©1987.
Edition:	Third edition.
Subjects:	Advertising > Management.
Physical Description:	xii, 564 pages : illustrations ; 24 cm
Format:	Book

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