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| LEADER |
00000nam a2200000 a 4500 |
| 001 |
in00001078036 |
| 003 |
OCoLC |
| 005 |
20220616014329.0 |
| 008 |
860219t19871987cauaf b 001 0 eng |
| 010 |
|
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|a 86070497
|
| 020 |
|
|
|a 0155241028
|
| 035 |
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|a (OCoLC)15141926
|
| 040 |
|
|
|a DLC
|c DLC
|d m/c
|d EEM
|d UtOrBLW
|
| 043 |
|
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|a n-us---
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|a EEMB [c.1]
|c 1
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| 050 |
0 |
0 |
|a HF5823
|b .K32 1987
|
| 082 |
0 |
|
|a 659.1/0973
|2 19
|
| 090 |
|
|
|a HF5823 .K32 1987
|
| 100 |
1 |
|
|a Kaufman, Louis,
|d 1922-
|0 http://id.loc.gov/authorities/names/n80055108
|
| 245 |
1 |
0 |
|a Essentials of advertising /
|c Louis C. Kaufman.
|
| 250 |
|
|
|a Second edition.
|
| 260 |
|
|
|a San Diego :
|b Harcourt Brace Jovanovich,
|c [1987], ©1987.
|
| 300 |
|
|
|a xiv, 558 pages, 64 unnumbered pages of plates :
|b illustrations (some color) ;
|c 26 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
0 |
|a Advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh2007100691
|
| 650 |
|
0 |
|a Advertising
|z United States
|v Case studies.
|0 http://id.loc.gov/authorities/subjects/sh2007100691
|
| 907 |
|
|
|y .b20528590
|b 211112
|c 980609
|
| 998 |
|
|
|a bu
|b 980604
|c m
|d a
|e -
|f eng
|g cau
|h 0
|i 2
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| 935 |
|
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|a AGZ6894
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| 999 |
f |
f |
|i 136986c5-c8c3-5834-b6f3-2874c0715ac6
|s d9c5a11b-eb56-5802-a887-00aecde9a836
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5823 .K32 1987
|h Library of Congress classification
|i Printed Material
|m 31293005108166
|n 1
|
