Essentials of advertising / Louis C. Kaufman.

Bibliographic Details
Main Author:	Kaufman, Louis, 1922-
Language:	English
Published:	San Diego : Harcourt Brace Jovanovich, [1987], ©1987.
Edition:	Second edition.
Subjects:	Advertising > United States. Advertising > United States > Case studies.
Genre:	Case studies.
Physical Description:	xiv, 558 pages, 64 unnumbered pages of plates : illustrations (some color) ; 26 cm
Format:	Book

Essentials of advertising

Authors: Kaufman, Louis, 1922-
Published: Harcourt Brace Jovanovich, 1980

Physical Description: xiv, 575 pages, 1 unnumbered leaf of plates : illustrations ; 25 cm

Book