The feelings mechanism : the impact of feelings on ad-based affect and cognition / by Julie A. Edell and Marian Chapman Burke.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 88-110. Working paper.
Main Author:	Edell, Julie A.
Corporate Author:	Marketing Science Institute. Research Program
Other Authors:	Burke, Marian Chapman, 1946-
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1988], ©1988.
Series:	Report (Marketing Science Institute) ; no. 88-110. Working paper.
Subjects:	Advertising > Psychological aspects. Consumers > Attitudes.
Physical Description:	41 pages : illustrations ; 28 cm.
Format:	Book

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