Principles of marketing / Philip Kotler, Gary Armstrong.

Bibliographic Details

Uniform Title:	Prentice-Hall series in marketing.
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary (Gary M.)
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, [1989], ©1989.
Edition:	Fourth edition.
Series:	Prentice-Hall series in marketing.
Subjects:	Marketing.
Physical Description:	xxiv, 661 pages : color illustrations ; 27 cm.
Format:	Book