Marketing financial services / edited by David B. Zenoff.

Bibliographic Details

Uniform Title:	Institutional investor series in finance.
Other Authors:	Zenoff, David B.
Language:	English
Published:	Cambridge, Mass. : Ballinger, 1989.
Series:	Institutional investor series in finance.
Subjects:	Financial services industry.
Physical Description:	xliii, 224 pages : illustrations ; 24 cm.
Format:	Book