Beyond ballyhoo : motion picture promotion and gimmicks / by Mark Thomas McGee.

Bibliographic Details
Main Author: McGee, Mark Thomas, 1947-
Language:English
Published: Jefferson, N.C. : McFarland, 1989.
Subjects:
Advertising > Motion pictures.
Cinematography > Special effects.
Physical Description:xiii, 237 pages : illustrations ; 24 cm
Format: Book

Similar Items