Marketing decision making : analytic framework and cases / William F. O'Dell [and others].

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Bibliographic Details
Other Authors: O'Dell, William F. (William Francis), 1909-
Language:English
Published: Cincinnati : South-Western Pub. Co., [1988], ©1988.
Edition:Fourth edition.
Subjects:
Marketing > Decision making.
Marketing > Decision making > Case studies.
Genre:
Case studies.
Physical Description:x, 630 pages : illustrations ; 23 cm
Format: Book
Description
Call Number:HF5415.125 .O33 1988
Bibliography Note:Includes bibliographies and index.
ISBN:0538198214 (pbk.)