Marketing decision making : analytic framework and cases / William F. O'Dell [and others].

Saved in:
Bibliographic Details
Other Authors: O'Dell, William F. (William Francis), 1909-
Language:English
Published: Cincinnati : South-Western Pub. Co., [1988], ©1988.
Edition:Fourth edition.
Subjects:
Genre:
Physical Description:x, 630 pages : illustrations ; 23 cm
Format: Book

MARC

LEADER 00000nam a2200000 a 4500
001 in00001301673
003 OCoLC
005 20220616051521.0
008 870714t19881988ohua b 001 0 eng
010 |a  87050902  
020 |a 0538198214 (pbk.) 
035 |a (OCoLC)18351911 
040 |a DLC  |c DLC  |d EEM  |d UtOrBLW 
049 |a EEMB [c.1] 
050 0 0 |a HF5415.125  |b .O33 1988 
082 0 |a 658.8/02  |2 19 
245 0 0 |a Marketing decision making :  |b analytic framework and cases /  |c William F. O'Dell [and others]. 
250 |a Fourth edition. 
260 |a Cincinnati :  |b South-Western Pub. Co.,  |c [1988], ©1988. 
300 |a x, 630 pages :  |b illustrations ;  |c 23 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
504 |a Includes bibliographies and index. 
650 0 |a Marketing  |x Decision making.  |0 http://id.loc.gov/authorities/subjects/sh85081336 
650 0 |a Marketing  |x Decision making  |v Case studies.  |0 http://id.loc.gov/authorities/subjects/sh2010100728 
700 1 |a O'Dell, William F.  |q (William Francis),  |d 1909-  |0 http://id.loc.gov/authorities/names/n81137218 
907 |y .b22982887  |b 211112  |c 980609 
998 |a bu  |b 980604  |c m  |d a   |e -  |f eng  |g ohu  |h 0  |i 2 
935 |a ALS5536 
999 f f |i 2bb8815c-686f-5b2c-ae60-3c206f3683f7  |s 5c2111e3-def2-5196-8132-bc40faa617cf  |t 0 
952 f f |p Can Circulate  |a Michigan State University-Library of Michigan  |b Michigan State University  |c MSU Gast Business Library  |d MSU Gast Business Library  |t 0  |e HF5415.125 .O33 1988  |h Library of Congress classification  |i Printed Material  |m 31293007236437  |n 1