Marketing decision making : analytic framework and cases / William F. O'Dell [and others].

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Bibliographic Details
Other Authors:	O'Dell, William F. (William Francis), 1909-
Language:	English
Published:	Cincinnati : South-Western Pub. Co., [1988], ©1988.
Edition:	Fourth edition.
Subjects:	Marketing > Decision making. Marketing > Decision making > Case studies.
Genre:	Case studies.
Physical Description:	x, 630 pages : illustrations ; 23 cm
Format:	Book

Marketing decision making : analytic framework and cases

Authors: O'Dell, William F. (William Francis), 1909-
Published: South-Western Pub. Co., 1976

Physical Description: vi, 299 pages : illustrations ; 23 cm

Book