Marketing planning & strategy / Subhash C. Jain.

Bibliographic Details
Main Author: Jain, Subhash C., 1942-
Language:English
Published: Cincinnati, OH : South-Western Pub., [1990], ©1990.
Edition:Third edition.
Subjects:
Physical Description:xxi, 916 pages : illustrations ; 24 cm
Format: Book

MARC

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