Marketing strategy and plans.
Main Author: | Luck, David Johnston |
---|---|
Other Authors: |
Ferrell, O. C. Lucas, George H. |
Language: | English |
Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
[1989], ©1989.
|
Edition: | Third edition / |
Subjects: | |
Genre: | |
Physical Description: | x, 514 pages : illustrations ; 24 cm |
Format: | Book |