Social judgment ; assimilation and contrast effects in communication and attitude change / by Muzafer Sherif and Carl I. Hovland.
Uniform Title: | Yale studies in attitude and communication ;
4. Yale studies in attitude and communication ; v. 4. |
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Main Author: | Sherif, Muzafer, 1906-1988 |
Other Authors: | Hovland, Carl Iver, 1912- |
Language: | English |
Published: |
New Haven :
Yale University Press,
1961.
|
Series: | Yale studies in attitude and communication ;
4. Yale studies in attitude and communication ; v. 4. |
Subjects: | |
Physical Description: | xii, 218 pages ; 23 cm. |
Format: | Book |