Cooperative advertising : practices and problems / Robert F. Young and Stephen A. Greyser.

Bibliographic Details

Uniform Title:	Report (Marketing Science Institute) ; no. 82-105.
Main Author:	Young, Robert F. (Robert Freeman), 1940-
Corporate Author:	Marketing Science Institute
Other Authors:	Greyser, Stephen A.
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1982], ©1982.
Series:	Report (Marketing Science Institute) ; no. 82-105.
Subjects:	Cooperative advertising.
Physical Description:	vii, 86 pages ; 28 cm.
Format:	Book