Innovation diffusion models of new product acceptance / edited by Vijay Mahajan, Yoram Wind.

Bibliographic Details
Uniform Title:	Series on econometrics and management sciences ; v. 5.
Other Authors:	Mahajan, Vijay Wind, Yoram
Language:	English
Published:	Cambridge, Mass. : Ballinger, 1986.
Series:	Series on econometrics and management sciences ; v. 5.
Subjects:	New products > Marketing > Mathematical models > Congresses. Consumers' preferences > Mathematical models > Congresses.
Genre:	Congresses.
Physical Description:	xvi, 318 pages : illustrations ; 24 cm.
Format:	Book

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