The management of international advertising : a handbook and guide for professionals / Erdener Kaynak.

Bibliographic Details
Main Author:	Kaynak, Erdener
Language:	English
Published:	New York : Quorum Books, 1989.
Subjects:	Advertising > Management. Comparative advertising. Advertising > Cross-cultural studies.
Genre:	Cross-cultural studies.
Physical Description:	xvi, 284 pages : illustrations ; 25 cm
Format:	Book

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