Building a financial services marketing plan : working plans for product and segment marketing / Bank Marketing Association.
Corporate Author: | |
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Language: | English |
Published: |
Naperville, Ill. :
Financial Sourcebooks,
1989.
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Subjects: | |
Physical Description: | 369 pages ; 23 cm |
Format: | Book |
Call Number: | HG1616.M3 B85 1989 |
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Bibliography Note: | Includes bibliographical references. |
ISBN: | 0942061020 : |