Building a financial services marketing plan : working plans for product and segment marketing / Bank Marketing Association.

Bibliographic Details
Corporate Author: Bank Marketing Association (U.S.)
Language:English
Published: Naperville, Ill. : Financial Sourcebooks, 1989.
Subjects:
Physical Description:369 pages ; 23 cm
Format: Book

MARC

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650 0 |a Market segmentation.  |0 http://id.loc.gov/authorities/subjects/sh85081327 
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