Direct marketing.
| New Title: | Direct marketing (Online) |
|---|---|
| Previous Title: | Reporter of direct mail advertising |
| Language: | English |
| Published: |
[Garden City, N.Y.] :
[Hoke Communications]
|
| Subjects: | |
| Genre: | |
| Physical Description: | volumes : illustrations ; 29 cm Also issued online. Also issued on microfilm by University Microfilms International. |
| Format: | Journal |
| Call Number: | HF5861 .R4 |
|---|---|
| Published: | v. 31- May 1968- Ceased with v. 65, no. 6 (Oct. 2002). |
| Publication Frequency: | Monthly. |
| ISSN: | 0012-3188 |
| Related Materials: | Has companion publication: Guide to mail order sales, 1981-1987. Ceased in print format. Continued online by: Direct marketing (Online). |
| Indexed in its Entirety By: |
Business periodicals index 0007-6961.
Management contents 1974- |
| Indexed Selectively By: |
ABI/INFORM Aug. 1972-
Infobank Jan. 1979-
Predicasts. |
| Additional Physical Form: |
Also issued online.
Also issued on microfilm by University Microfilms International. |