The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
Uniform Title: | Strategic management policy planning ;
v. 4. |
---|---|
Other Authors: | |
Language: | English |
Published: |
Greenwich, Conn. :
JAI Press,
[1990], ©1990.
|
Series: | Strategic management policy planning ;
v. 4. |
Subjects: | |
Physical Description: | xxi, 453 pages : illustrations ; 24 cm. |
Format: | Book |
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