Measurement and use of market response functions for allocating marketing resources / by Vithala R. Rao and Darius J. Sabavala.

Bibliographic Details
Uniform Title:	Report (Marketing Science Institute) ; no. 86-105.
Main Author:	Rao, Vithala R.
Corporate Author:	Marketing Science Institute. Research Program
Other Authors:	Sabavala, Darius J.
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1986], ©1986.
Series:	Report (Marketing Science Institute) ; no. 86-105.
Subjects:	Marketing > Decision making > Mathematical models. Marketing > Management > Mathematical models. Marketing research.
Physical Description:	iv, 51 pages ; 28 cm.
Format:	Book

Description
Note:	"July 1986." On cover: Marketing Science Institute, Research Program.
Call Number:	HF5415.135 .R36 1986
Bibliography Note:	Bibliography: pages 43-50.