Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.

Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Language:English
Published: Homewood, IL : Irwin, [1991], ©1991.
Edition:Second edition.
Subjects:
Physical Description:xiv, 186 pages : illustrations ; 24 cm
Format: Book

MARC

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